• Marketing Contributions: 1% of gross sales goes toward local marketing; a separate annual marketing contribution is also required. 10. Operations Manual • The Operations Manual is a key document guiding the daily operations and is continuously updated by Shoppe Company. Important Details • Training: Mandatory initial and refresher training for the designated shop manager. • Exclusive Supply: Franchisee must buy Haagen-Dazs® products and other approved items from designated suppliers. • Inspections and Compliance: Shoppe Company has the right to conduct inspections, and Franchisee must correct any violations. Renewal Conditions • To renew, the Franchisee must: o Be financially up-to-date. o Follow all Shoppe Company standards. o Pass all operational audits during the last two years of the term. Additional Considerations • Sales Reporting: Franchisee must report sales weekly. • Marketing: Franchisee must participate in approved marketing campaigns. • Remodeling: Franchisee may be required to remodel the shop periodically to align with updated design standards.
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