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Sample Franchise Agreement Study Guide � Overview This Franchise Agreement between Shoppe Company and Franchisee outlines the terms and conditions under which the Franchisee will operate a Haagen-Dazs® Shop. It defines the Franchisee's obligations, rights, and relationship with the franchisor, Shoppe Company, to ensure uniformity and quality across all Haagen-Dazs® franchises. Key Sections 1. Introduction • System: Shoppe Company developed a unique system for Haagen-Dazs® shops, including products, training methods, marketing, and decor. • Franchisee’s Role: Franchisee desires to operate a Haagen-Dazs® shop in compliance with these System Standards. • Agreement: Both parties agree to the terms based on mutual promises and the overall system. 2. Definitions • Haagen-Dazs® Products: Ice cream, sorbet, frozen yogurt, and other products associated with the Haagen-Dazs® brand. • Haagen-Dazs® Shop: The retail store operated by the Franchisee. • Marks: Trademarks, logos, and symbols of the Haagen-Dazs® brand. • Shop: The designated store location where Franchisee operates. 3. Shop Construction and Exclusive Territory • Site Selection: Shop location is determined as per Exhibit A (for new shops) or Exhibit D (for renewals). • Design and Construction: Shop must meet Shoppe Company's design and construction standards.

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